Business & Career: PR, Publicity & Press
6 Steps to Free Publicity: For Corporate Publicists or Solo Professionals, Including Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin – Paperback: 272 pages; Career Press; Revised edition (Mar 2003)

Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime.

Bulletproof News Releases: Help at Last for the Publicity Deficient by Kay Borden – Paperback: Franklin Sarrett Pub, 1994

Reader reviewr: Kay Borden explains to you a) What newspaper editors look for in a good news release. b) How to write a release that gets the editor's attention. c) Brainstorming on ideas for releases. d) How to follow-up with editors. Kay includes quotes from over 100 newspaper editors on what they like and don't like about releases. My first news release resulted in a $5,000 order! If your business needs publicity—get this book!

Techniques of Working With the Working Press by Hal Golden – Hardcover: Oceana Publications, 1962

I found this book very helpful in learning to write press releases when managing portrait artist Robert Schoeller. -Cynthia Daniel

101 Ways to Promote Yourself by Raleigh Pinskey – Mass Market Paperback: 393 pages; (Jul 1997) Avon

Revealing the insider secrets learned from years of experience and explaining how these low-cost, high-powered techniques can carry readers to the top of the market, this guide offers a crash course on how to get oneself noticed.

Fine Art Publicity: The Complete Guide for Galleries and Artists by Susan Abbott – Paperback: 192 pages; Allworth Press; 1st edition (Feb 1, 2005)

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight.

Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Publicize Your Business With Impact and Style by Mary Maloney Cronin, Suzanne Caplan – Paperback: 192 pages; Career Press (Sep 1998)

Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign ...Without Going Broke by Michael Levine – Paperback (Feb 1994) Harper's Business

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.

The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization by Joe Marconi – Paperback: 256 pages; NTC Business Books (Mar 11, 1999)

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities.

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